Logos are very important for marketing because they are the first image that consumers connect with your business. Companies will use your company name, the color scheme you want, and your vision and inspiration to create a variety of different logos for you to choose a winner. From there you can start showing it, whether it’s on a business card, on the side of your building, or on a promotional product.
We select a company to share our logo design tips with 99 artists each month. We will also share our thoughts on the winning design and discuss whether we agree with its title.
Using negative space to trick the eyes is one way to ensure your logo stands out. Hallucinations are good for stimulating the brain and attracting attention. However, you must be careful not to make your brain work too hard or your information may be lost.
Contrary to popular belief, designs don’t need to be complex or detailed to be unique. They have to be different. When it comes to design, font selection, and color, some of the most iconic logos are simple. Your logo can reflect your values, products, or services simply yet look spectacular!
Aside from simplicity, your work should be original, which means it shouldn’t be copied from other companies. You want customers to think of you when they see your logo, not other companies. If Paint 4u chooses Design #2, they will use the same logo and color scheme as Microsoft’s iconic logo. However, Design #3 has a simple color scheme, standard bold and realistic images that make it unique, truly unique.
Whether your business has been around for five or 100 years, your logo should take into account the future, including its scalability and readability. Now, you can find the company logo everywhere, including website, brand
promotional products, emails and so on. Having a scalable logo means it will be able to scale without being deformed, and it will be clearly visible when it contracts. It will also be more helpful to use your logo in the future because it looks great wherever it goes.
Trademarks are the basis of your brand identity and play a vital role in marketing. Therefore, you should not ignore the advice of experts. You chose the perfect logo to compliment their company and brand. By following our design tips series, you can also have the perfect artwork for your business!
