TAG Heuer continues to celebrate the 50th anniversary of the iconic square Monaco made famous by Steve McQueen, known for its opulent nights in New York City. In an event hosted by former miss universe and friends of brands Paulina Vega, TAG launched the latest product in the TAG Heuer Monaco watch collection based on the special 50th anniversary of the 1990s.
Strange as it may seem, TAG has decided that each of its five new replica watches will mark a decade of its watch-making history. The event also featured two brand ambassadors, racing driver and Formula E 2017/2018 champion jean-eric vergne and actor/racing driver Patrick Dempsey, who some say is modern McQueen.
The race will be held in redhook, brooklyn, on July 13 and 14 at the 2020 New York City e-prix Formula E championship, which will defend its title in Vergne. Replica tag heuer is the official timekeeper and founding partner of FIA Formula E Championship. The brand is hosting a heritage exhibition to showcase its connection to the racing world – guests must walk through the exhibition before attending the event, which takes place in the centre of Cipriani.
The new watch comes with lights and video. The “1989-1999 special edition” fake watch (because it is said to be rather clunky) will be limited to 169 pieces. Its design has a “steel industrial look” with a street-style vibe, with blue and silver accents and red highlights.
It uses rhodium-plated dial and sand-blasting sub-dials, with blue perforated pull calfskin strap, with red contrast stitching. The bottom cover is brushed in a vertical and circular pattern and is engraved with the Monaco Heuer logo and the “1989-1999 special edition” and “169 one”.
Inside is TAG’s Calibre 11, a modern (though fundamentally different) version of the automatic up-link chronograph movement that debuted in Monaco in 1969 – hence the number of products. Monaco isn’t for everyone, and unless we talk at the pre-Vendome Panerai, the 1990s won’t cause much sentimentality among replica watch collectors, so we’ll see how much interest the TAG Heuer Monaco special edition of 1989-1999 can generate.