When you buy promotional products and use them effectively, your brand will remain fresh in the minds of potential buyers throughout the year. Of course, there are thousands of options, and you both have the ability to find the perfect candidate for your next campaign and be prepared to make mistakes.
There are right and wrong ways to buy a promotional product — here are the most common mistakes you should avoid when placing your next order for a promotional product.
Do you have a trade show in a week? Then we hope you started the design and ordering process for your giveaways several months ago. Our Account Executives make your satisfaction their top priority. They bounce ideas off of you and work with you to make carefully crafted promotional items and packages that will blow clients and customers away.
However, this process takes time. Last minute promotions will undoubtedly cost more, leaving you no room to correct mistakes or make adjustments. Check your marketing calendar and start the process early. We recommend placing an order one quarter prior to the need for promotional products.
This principle makes sense: if you have a smaller marketing budget with the lowest price of promotions you can find. However, it’s essential to align your brand image with your giveaways — if they don’t represent your brand, don’t buy the cheapest promotion possible.
It’s an industry secret that many organizations that order promotional products carefully select their custom promotional products and then simply add their logos. While these smallest brands may work for employee t-shirts or gift bags, they don’t allow the recipients of your products to interact with you. What’s worse, if someone doesn’t like your design, you miss out on a chance to browse the website or visit the store. At a minimum, write your website, phone number and/or address on your flyer.
On the other hand, cramming too much brand information into a small promotional film can seem sloppy and unacceptable. Don’t write your company history on promotional pens — creating effective promotional marketing is all about striking a balance.
A common mistake is for marketers to order promotional products they like without considering what makes the best impression on their target audience. For example, a promotional can cooler might be a good promotional item for craft brewers, but it might catch fire for health care providers. Are you an office supply company? Among your clients, a notepad or power bank is more popular than a beach towel.